MANILA, Philippines, 13 January 2025 – AIA Philippines, formerly Philam Life and now the local arm of AIA Group, the largest pan-Asian life insurer, has recently taken fitness to the next level with "AIA Pedal & Punch"—a fun, no-pressure workout experience, delivered through indoor cycling and boxing classes. Presented in partnership with Electric Studio, the Philippines' first indoor cycling boutique, and Flyweight Boxing, Manila’s top boxing studio, this two-in-one sweat fest was all about inspiring Filipinos to embrace healthier, longer, and better lives in the most electrifying way.

The high-energy event kicked off at Electric Studio, where participants powered through an indoor cycling session that mixed upbeat coaching with a killer playlist—making every pedal stroke feel like a win. The excitement carried over to Flyweight Boxing, where attendees threw punches in a contender class packed with shadow boxing, heavy bag drills, and core-boosting exercises. The whole workout experience was designed to be no-pressure and accessible to all fitness levels.

“At AIA Philippines, we believe health and well-being should be empowering, inclusive, and most of all, enjoyable,” said Melissa Henson, Chief Marketing Officer, AIA Philippines.

“AIA Pedal & Punch is about making fitness exciting, motivating, and something you look forward to. Even the most challenging tasks become easier when we are having fun, so we wanted to create an environment where people can enjoy themselves and build a community that celebrates health and wellness.”

“Seeing everyone come together, sweating it out and having fun, was truly inspiring. I felt really good, and it motivated me to take charge of my health,” one participant shared.

The fun got even better as AIA brand ambassadors Wil Dasovich and Nico Bolzico joined the action—sharing their personal wellness stories and encouraging everyone to keep moving, stay active, and live their best lives.

AIA Pedal & Punch is just one part of AIA Philippines’ ongoing activities to inspire Filipinos to embrace healthier habits. This initiative is aligned with thes AIA One Billion ambition, which aims to inspire one billion people across Asia by 2030 to live healthier, longer, and better lives. The company also sponsors major fitness events like the Rock ‘n’ Roll Manila Running Series, helping thousands of Filipinos take their first steps toward better health.

By blending innovative wellness initiatives with comprehensive health solutions, the company is redefining how Filipinos experience health and well-being beyond insurance. With the recent integration of MediCard, they now deliver a complete range of integrated health solutions—combining protection, prevention, and healthcare solutions—tailored to meet the Filipino’s evolving needs. With AIA Vitality, the only science-backed health and wellness program of its kind, AIA also rewards members for adopting healthy habits, from getting regular health check-ups to daily workouts. The rewards include mobile wallet credits, shopping vouchers, and even enhanced insurance coverage.

“At AIA, we are committed to helping people live healthier, longer and better lives, so, as Filipinos embark on their personal health journeys, we hope to make their healthy choices more meaningful and rewarding,” Henson adds.

To know more about AIA Philippines, visit aia.com.ph. You may also follow AIA on Facebook (https://www.facebook.com/AIAPhilippines/), LinkedIn (https://www.linkedin.com/company/aiaphilippines/ ) Instagram (@aiaphilippines) and TikTok (aia.philippines). 

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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company, Inc.) is one of the country’s largest life insurance companies. Originally established on 21 June 1947 as Philam Life (The Philippine American Life and General Insurance Company), AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises. Today, AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, which operates in 18 markets across the Asia-Pacific region.

AIA Philippines has PHP266.75 billion in total assets and PHP72.54 billion in net worth1 as of 31 December 2023 while serving nearly 1,200,000 individual policyholders and almost 1,000,000 insured group members.

Based on the Insurance Commission results as of 31 December 2023, the combined total premium income of AIA Philippines and BPI AIA was at PHP27.93 billion.

AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. Its subsidiaries include BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation), its bancassurance arm; AIA Investment Management and Trust Corporation Philippines, its trust company managing its local funds; and MediCard Philippines, its wholly owned health maintenance organization (HMO) company.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR², Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR³, and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$286 billion as of 31 December 2023.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 42 million individual policies and over 18 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

For more information:
Michelle Velete
Communications Lead
AIA Philippines
michelleelaine.velete@aia.com

Andrea Suarez
Media Relations Manager
Ogilvy Philippines
andrea.suarez@ogilvy.com

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¹ Based on the 2023 annual accounts Securities and Exchange Commission (SEC) filing.
² Hong Kong SAR refers to the Hong Kong Special Administrative Region.
³ Macau SAR refers to the Macau Special Administrative Region.