MAKATI, PHILIPPINES, March 4, 2025 — AIA Philippines, formerly Philam Life and the domestic arm of AIA, the largest pan-Asian life insurer, has launched “Rethink Healthy,” a health and wellness campaign that aims to change the way people view and approach health. Rethink Healthy champions a holistic and sustainable approach to well-being, making healthy living more inclusive and accessible.
A key element of the launch of “Rethink Healthy” in the Philippines is the unveiling of the results of AIA Philippines’ research report, “Rethinking Healthy: What Overall Well-Being Means to Filipinos.”
At the launch event, hosted by television personality Bianca Gonzalez-Intal, leaders from AIA discussed the findings of the study. The research spans over 1,000 Filipino respondents nationwide across Generations1 X, Y (millennials) and Z. Results show that Filipinos generally define "being healthy” as having a healthy body (52%), healthy mind (30%), healthy finances (12%), and a healthy environment (7%).
“Through these findings, we are now better informed on how we can help Filipinos build habits that foster healthier minds and bodies, build financial resilience, and promote sustainable practices -- in ways that resonate with them so they will also feel seen, understood and supported in their unique wellness journeys,” shared Melissa Henson, Chief Marketing Officer, AIA Philippines.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said, “Asia is getting wealthier but not healthier, and the rate of lifestyle diseases is rapidly accelerating. Consumers in Asia believe that being healthy is too hard, too expensive and out of reach. Rethink Healthy is about changing attitudes, mindsets, and behaviors, and debunking preconceived notions of what healthy means for everyone. Our goal is to make well-being more attainable and encourage more people to live Healthier, Longer, Better Lives.”
Sustainable wellness: Daily movements, adequate rest and the environment’s impact on health
Filipinos are increasingly prioritizing their health and embracing healthy lifestyles. This shift is evident as AIA’s study revealed that Filipinos engage in daily physical activities two to three times a week. These include light workouts that are easy to integrate in their day, like walking (71%), doing household chores (48%), running or jogging (44%) or doing gardening or yard work (20%). Fifteen percent (15%) also enjoy dancing, team sports and strength training for their fitness routines.
While daily movements are a priority, rest and sleep are also deemed important in nurturing survey respondents’ health, with 45% citing the importance of adequate rest and sleep, as well as work-life balance, and 41% mentioning regular stress management. However, 16% reported that they are suffering from sleep disorders, including insomnia.
Moreover, 47% of Filipinos also pointed out that their environment has an impact on how they feel and live each day. Thirty-eight (38%) cited intense heat and safety concerns related to crime and accidents as top concerns about their environment, while 37% see unpredictable weather influencing their well-being.